Consolidated Bank Ghana LTD. (CBG) is proud to celebrate Mrs. Mavis Frempong, Head of Corporate Communications, Marketing and Brands, who has been named Marketing Practitioner of the Year 2025 by the Chartered Institute of Marketing, Ghana (CIMG). The honour places her among a distinguished group of professionals whose work and leadership continue to shape Ghana’s marketing landscape.

With more than 20 years of experience in marketing, communications and strategic business, Mrs. Frempong brings a rare blend of creativity, discipline and commercial insight to everything she does. Her career journey, including key roles at Sahel Sahara Bank Ghana and The Royal Bank Ghana, has been driven by one consistent goal: building meaningful connections between organizations and the people they serve.

The CIMG Marketing Practitioner of the Year award is one of the most prestigious honours in Ghana’s marketing profession. It publicly recognizes the contribution of an individual to the growth of brands, the development of organizations and the advancement of marketing practice in Ghana.

For Mrs. Frempong, successful marketing goes beyond visibility. It is about listening, understanding context and creating messages and experiences that truly resonate with people. These qualities are evident in her work at CBG and are reflected in the Bank’s many successes, including the Below-the-Line Campaign award, which the Bank also won at the 37th CIMG Awards.

At her core, Mrs. Frempong sees marketing as both a business discipline and a human endeavour. Her recognition comes at a time when marketing professionals are increasingly expected to drive organizational growth and strengthen corporate reputation.

Looking ahead, Mrs. Frempong sees this award as a platform for even greater impact: developing fresh ideas, guiding her team, serving customers and helping CBG move forward with confidence.

Congratulations, Mrs. Frempong! The entire CBG family celebrates this well-deserved achievement.